Studio@620 The Studio@620

INSIGHTS FROM THE ENGINE ROOM:
Business Lessons Learned from Rock & Roll

Tony Michaelides speaks about lessons learned from 30 years in the music business.

With over 30 years in the music business, Tony Michaelides
is recognized and respected by not just the artists he has
worked with, but also by their business teams. U2's
manager, Paul McGuinness has said, “Tony has long been
one of the UK's foremost record promoters and undoubtedly one of the best that U2 have had the pleasure of working with. “

Tony speaks about business lessons learned from unlikely sources including:
• Managing Creativity from Led Zeppelin
• Risk Taking from Bono and U2
• Innovation from David Bowie
• Persistence from Simon Cowell

From Bob Marley to The Police, New Order to The Stone
Roses to The Pixies, REM, Whitney Houston, Massive
Attack, Elvis Costello, Matchbox Twenty, Dave Matthews,
Genesis & Peter Gabriel and of course U2, the list reads as
a who's who of the music industry.


Since the 1970's, Tony has worked with artists whose sales
have been in excess of a billion records, dozens of number
one hits and hundreds of live shows. He was with U2
during their early days, working over 150 shows with the
band as they played in pubs to handfuls of people to
headlining major festivals all over the world. He worked
with David Bowie as publicist on his massive 1997
European tour, and with BMG throughout the 90's.
Throughout the eighties and nineties Tony also hosted his
own award winning radio show and championed up and
coming bands, including The Smiths, New Order, The Pixies
and the legendary Stone Roses.

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